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Grow Deposits at the Desk.

Your tellers and bankers open the next product in the everyday conversation, so deposit growth walks in the door instead of out.

Book this install for your team
For
New-account reps, personal bankers, tellers
Format
Half-day
Cohort
Up to 20 people
Investment
$12,000

What changes at the window.

Same customers, same branch, same Tuesday. The difference is whether anyone asks what else is going on.

  • Run the account conversation that opens the next product
  • Ask the one question that surfaces a real need
  • Make deposit growth part of every visit, not a campaign
  • Keep deposits walking in instead of walking out
Before
After
The transaction gets done, quickly and politely
Every conversation asks what else is going on
The referral slip goes in a drawer
Referrals reach a banker the same day
The experience depends on who's at the window
One standard at every branch
Rate specials do the deposit work
Conversations do the deposit work

How the half-day runs.

  1. Hour 1

    Practice the conversation

    Your team works real customer situations from your own branches, not scripts.

  2. Hour 2

    Name the behavior

    Agree on what a good conversation sounds like at the window, specific enough to hear.

  3. Hour 3

    Set the weekly check

    Managers leave with a ten-minute weekly review so the habit holds after we leave.

Who should be in the room.

The install sticks when the people who coach it are there too.

When the full retail installation ran at a five-branch community bank, net deposits grew $31M in three months.1

1 A full GDD Retail installation, not this single install. Client approved public use of the result but not its name. Growth reflects many factors and is not attributed solely to CBI.

  • New-account reps
  • Personal bankers
  • Tellers
The Reality in Your Bank

What's happening now

Your new-account desk is producing accounts, but not relationships. Your team opens the CD or the checking account the customer came in for and leaves it there. They don't feel equipped to ask about the savings that should be next, the business checking they could add, or the loan that makes sense for where that customer is going. The result is a household with one product when it should have three, and a deposit base that is softer than it looks.

Every single-product household is a retention risk. When a competitor's rate is slightly better, there is nothing holding them. And the deposits you should have deepened are sitting at another bank right now because nobody at the desk asked the next question.

Observable Results

What changes on the floor

  • Products-per-household becomes a coached weekly behavior
  • Your new-account desk produces relationships, not just accounts
  • Customers leave with more than they came in for, and feel good about it
  • Your team stops apologizing for bringing up other products
What Gets Installed

What your team walks out able to do.

  1. 01Open the full-relationship conversation naturally at account opening
  2. 02Ask one question that reveals the customer's complete banking picture
  3. 03Recognize which next product belongs in this conversation
  4. 04Introduce it so it sounds like help, not a sales pitch
  5. 05Deepen a CD or savings account into a full deposit relationship
  6. 06Set a follow-up expectation the customer actually wants met
Installed, Not Trained

Why it still works six months later.

The conversation becomes a standard with an observable format. Your branch manager inspects it in the weekly MMI rhythm, same checkpoints, same standard, same behavior 60 days after the session as on day one.

Bank Cohort Pricing

What this install costs.

Why cohorts are capped at 20. Beyond about twenty people a session stops installing behavior and becomes a lecture. The cap is a quality standard that protects the install, not a restriction. A bank with a larger frontline runs a second cohort the same day at $8,000.

Why Leader Installs Cost More This Private Skill Install puts one skill into a team. A Leader Install or Enterprise Installation puts the whole operating system into the bank, Guide, Don't Drive itself, not a single capability. One changes what people can do. The other changes how the bank behaves under pressure. That is why Leader Installs run significantly higher.

See all prices
$12,000Half-day session for a bank cohort
  • Cohort sizeUp to 20
  • Same-day second cohort$8,000
  • Three-install track$30,000
Book 30 minutes with Steve

Tell us who needs this install and we will scope it for your bank within one business day.

Install: Grow Deposits at the Desk

We respond within one business day.
Your information stays private, never shared, never sold.

Installed, not taught.

Every offer runs the same four steps. That's why the behavior is still there in 90 days.

  1. Learn the behavior.One specific behavior, practiced on situations from your own bank.
  2. Commit in writing.Each person writes what they'll do, where and with whom.
  3. Apply it at work.Real customers, real team members, real pressure.
  4. Inspect it weekly.A short weekly check (MMI) makes sure it held. What slipped gets a recovery plan.

Every Skill Install ends with written commitments and a 30-day check-in.